Influencing Consumer Behavior by Influence Marketing
Nowadays it seems as if companies are pulling out all the stops when it comes to marketing. I mean marketing alone has so many various types and categories. For example, there is white paper advertising, there is online marketing, direct and indirect marketing, door to door marketing and so forth. And now there is the talk of the newest type of marketing: influence marketing. But what exactly is this? And is it worth believing the hype?
Well for starters, influence marketing has been called the most innovative strategies to emerging in recent years. And the reason is because, compared to traditional marketing methods, there is more of a target on people who will actually buy the product rather than trying to expose just about anyone and everyone to the product.You can find more info on influence marketing at http://h2odigital.ca/digital-marketing-services/.
Influencing consumer behavior does not work on anyone, it only is effective for those customers who want to be influenced, which are usually the targeted audience. And while the presentation is a key component of marketing, filtering the audience to those who actually matter will not only free time but will indeed save on marketing costs.
But the question remains, how does one filter out those who don't matter and advertise particularly to those who will buy your product? Now we are on to the good stuff. In order to better filter out the unnecessary, businesses need to understand the influences that guide consumer's behaviors and in turn their purchases. This is what influence marketing is really about. It involves trying to not get such influences but be able to identify them as well. And you can thank Facebook and Linkedin for making this possible.